For this entry rather than elaborating about flood coverage, or replacement cost vs. actual cash value, I want to briefly talk about one of Kapnick’s 4 core values…. Stewardship, or “service”. Exceptional service is not just a core value, but it is a daily goal. You do what you say, when you say it, no exceptions. Each team member should take personal responsibility for solving problems. For the record, this is easier when your team is built on a 4-1 (colleague count) service platform.
Think about business partners, internal colleagues, or even goods or services you buy personally. Why do you go back? Why do you go out of your way to buy from a certain person or business? I submit, it is because you get what you need, when you need it. You TRUST through experience that you are going to have a good experience. When this occurs, you do not focus on nickels and dimes, you focus on the convenience and getting the type of service you will tell others about. Normally we are telling business associates or close friends about these incidents so they can benefit from it. This is also called word of mouth, which is one of the best ways to build your business.
But when a service is so exceptional, so fabulous, you go out of your way to tell your closest and dearest network……… your family at the Dinner Table, that would be an example of Dinner Table Service!
Has your Insurance Partner provided Dinner Table Service?
Joe Buick, CIC, CRM